JOYCE has 15 years of fashion buying and merchandising experience, while XIAOMIN has the focus on her acting career. The design duo draw inspirations from contemporary art and music for their collections.

The brand name IMMI was inspired by symmetrical aesthetics.

Mainly neutral colors’ clothing. High standard requirements for materials, board shape and cutting details, showing a new personality on the basis of classic style. Concentrated use of high standard natural and environment-friendly fabrics. This balance of uniqueness and constraint makes it evolve with exquisite outline every season. Focusing on fine fabrics and the perfect fit, the collection brings a strong and powerful silhouettes, a kind of contemporary minimalism.

IMMI adhere to the use of sustainable fabrics, with high requirements for plate shape and workmanship. Based on neutral tailoring and tone, it shows unique personality based on classic style. It advocates keeping the rational and revealing the emotional feelings, showing the balance of uniqueness and constraint. Each season focuses on the evolution of more refined silhouettes, achieving diversified wear.